Jones will celebrate his 45th birthday in the celebrity house and his fellow housemates have made him birthday messages on canvas.

The housemates secretly set to work on the creative gifts yesterday as Big brother kept an unsuspecting Jones chatting in the diary room.

Yesterday Thong Song singer Sisqo said he is a “little interested” in Ronnie Wood’s ex girlfriend Ekaterina Ivanova.

The R&B star told Big Brother: “Kat – I don’t know … I could be wrong. I’m a little interested. It seems like she she’s got a lot of layers.

“When she first came into the house, she seemed maybe little shy at first, and then, you know, when we were out there in the smoking area, she seemed to open up a little bit more. I’m kind of curious.”

As the celebrities got to know each other better, Stephen Baldwin told how he had developed a “platonic crush” on glamorous former Coronation Street actress Stephanie Beacham.

“I think I have a bit of a platonic crush on Stephanie,” he told Big Brother.

“It’s shocking. I think she’s just delightful. It’s just a nice, friendly, healthy, little infatuation.”

The American actor also described his route to staying sober as he spoke to Jones and Beacham.

He told how he has not touched booze for 20 years and that the 21st anniversary of this achievement will come during his time in the house.

“I just deal with it one day at a time – when you have a complicated mind, and most of us do, because we’re a complicated species, it’s just getting around the simple thought of ’just not today’,” he said.

“It’s such a simple thought. When you can just get through 24 hours you can start over again,” Baldwin added.

The Usual Suspects star, a born-again Christian, also set himself up as the sagely one in the house.

The 43-year-old offered his wise words for Alex Reid, who confided that he was torn between cage fighting and acting after a role in Hollyoaks and as a stunt double in Saving Private Ryan.

“You have to decide – if the public see you as a fighter, they won’t see you as an actor,” he advised Reid.

Baldwin also told Reid he was a little curious about what wardrobe he had brought into the house.

“All Arthur, no Martha,” said Reid, before adding that he had read he was offered an extra £100,000 to enter the house as his alter ego, Roxanne.

“I’d wear a dress for a 100 grand,” he said.

The celebrities also triumphed in their first challenge – winning two bottles of champagne for cramming themselves into a car in an “ice breaker” task.

It was reported that the pair came to blows at the glamour model’s New Year’s Eve party.

Bowers, a former member of boyband Another Level, had a cut to his face as he arrived at the Big Brother house last night but both men denied they had argued.

The show’s host Davina McCall asked Reid if he had fought with Bowers.

“Categorically no,” he replied. “I wasn’t even aware there was a fight until afterwards.”

His answer left viewers wondering if someone else had fought with Bowers, especially when the singer arrived with a cut above his right eye.

The crowd chanted “fight, fight, fight” when Bowers arrived.

Asked about the reported brawl with Reid, he told McCall: “I’m sorry to disappoint you but we actually get on okay. We get on well.

“What you read isn’t true, I’m afraid, as interesting as it sounds.”

Once inside Bowers was asked about the cut and told housemates that he had got it a couple of days ago but did not explain how.

Reid greeted Bowers with a smile and a hug when he arrived.

The cage fighter, who has been pictured dressed as a woman in recent months, was booed as he arrived and said: “This is why I’m here, to hopefully change these boos to cheers.”

Last night’s launch show ended weeks of speculation about the line-up for the final Channel 4 series of Celebrity Big Brother.

Football hard-man turned actor Vinnie Jones is already the bookies’ favourite to win with Ladbrokes today offering odds of 5/2 for the football hard man turned actor.

Jones is the highest paid housemate according to the News of the World which reported he is being paid £350,000 for taking part, twice as much as last year’s eventual winner Ulrika Jonsson.

He was last to arrive yesterday and told McCall “We’ll definitely have a laugh” before heading inside.

Actress Stephanie Beacham is Ladbrokes’ outsider at 33/1.

McCall asked Beacham how she was going to survive in the house. The actress simply replied: “I have no idea.”

The best entrance of the night was from singer Sisqo who posed with a microphone before jumping down the steps and launching into a performance of his 1999 hit Thong Song.

Former Hollywood madam Heidi Fleiss – who has always refused to name any of her famous clients – was asked by McCall if she would reveal a couple of names while inside.

“It’s not my style,” Fleiss replied.

She went into the house and immediately recognised actor Stephen Baldwin, greeting him with the words: “I have seen you before”.

He replied: “It’s been a long time.”

Before entering the house, Baldwin, a born-again Christian, told McCall: “I’m really only prepared to be able to have this experience by faith.

“Hell is a very real place. A lot of people don’t realise that.

“But I plan on being a representation of the light of truth. That’s the fun I’m going to have.”

Ronnie Wood’s ex-girlfriend Ekaterina “Katia” Ivanova said the Rolling Stone supported her decision to go on the show.

“He’s still a friend so supports it,” she said before heading inside.

The other housemates are glamour model Nicola T, rapper Lady Sovereign and DJ Basshunter, who wore a black tie for his grand entrance.

After the 11 housemates arrived, they were given their first challenge and encouraged to get to know each other by successfully squeezing into a Mini, decorated to look like a devil, which was parked in the garden.