bb10 #bb10 #bb10 – all the trends of Big Brother ten

Sophie Favourite To Win Big Brother

Sophie Reade is tipped to win tonight’s Big Brother final, in what promises to be a poignant show following the announcement that Channel 4 will axe the programme.

The 20-year-old is one of five remaining housemates in the final showdown, alongside Siavash Sabbaghpour, Rodrigo Lopes, David Ramsden and Charlie Drummond.

William Hill made Sophie the 1/4 favourite to win and are also offering 8/1 odds that the glamour model will pose for Playboy in 2009.

The bookies put David as the hot favourite to be booted out first tonight at 4/9.

Sophie, who had a relationship with curly-haired Kris Donnelly while in the house, is also Paddy Power’s favourite and the bookmaker has chopped her odds from 5/4 to 2/9.

Meanwhile, former BB10 contestant Noirin Kelly has given Charlie her backing, saying: “I hope he wins, fingers crossed.

“He’s kept us entertained from the start to the end. He’s not been afraid to speak his mind, he’s funny, he’s been a nice guy as well.

“People say he’s too nice, but I actually think he’s a genuinely nice guy.”

Channel 4 said last week that it would not renew its deal with programme-makers Endemol when it expires next year, making next summer’s 11th series the last for the broadcaster.

Disappointing ratings for the latest series have scraped around the two million viewers mark, compared with 10 million in the show’s heyday.

Hills hope the final will see a turnover of £100,000, a mile away from the millions it said used to be wagered on the final night.

Kevin Lygo, Channel 4’s director of television, said previously that Big Brother had reached a “natural end”.

Presenter Davina McCall has told how she cried when she heard it was being axed.

McCall said previously: “I just felt really sad, I cried for a bit and my husband was being very nice to me all day.

“It was kind of a weird day, I felt like I was grieving the loss of a friend.”

McCall has also said that if she was allowed to next year, “I might streak through the house or something like that.”

Since its launch in 2000, Big Brother has been one of the UK’s biggest TV talking points, producing characters such as “Nasty” Nick Bateman and making a star out of the late Jade Goody.

Celebrity Big Brother will also return to the television once more in the winter.

Cancelling the show will release more than £50 million a year in Channel 4’s budget and the broadcaster said £20 million would be pumped into revamping the drama schedule.